You can see in the picture above, my 3 awards.

These awards are from a software company called ClickFunnels. Each award was given to me for achieving over 1 million from a sales funnel in my financial service firm.

The tips I will share below, are some of the ways I made this happen.

A question asked of me by so many financial advisers is how was MK Financial Planning Ltd so successful?

In this post, I’m going to give you a breakdown of MK Financial Planning’s success, along with 3 tips for success for you and my epiphany story on how we got started and why Mark Knight sometimes refers to himself in the third party.

Just kidding about that last one.

I sometimes feel like I am in a club — My name is Mark Knight and I am a financial adviser. Well, I was until early 2021.In 2005, I was awarded a star performer weekend away from the bank I worked in as a top performing financial adviser. We were off to Dublin and as it was my first trip to the Emerald Isles, I was excited.

But, what I didn’t realise was that this trip, was about to change my life, my families lives and give birth to MK Financial Planning Ltd.Before I go on, this is a bonus tip. Part of connecting in a deep and meaningful way is having the ability to create stories. This is my story about the birth of MK Financial Planning Ltd.

Where was I

Oh yes

3 Success Tips From MK Financial Planning Ltd

Award Winning Trip To Dublin

It was a great weekend and I met a couple of guys who were financial advisers and they told me that their last working day at the bank was the Monday we flew back to Blighty and that they had been on garden leave over the last month.Now this was interesting on a few levels.

First, they were both successful within the bank, otherwise they would not have been on the trip.

Second, they were both leaving the bank, at the same time

And

Third, they were on garden leave.

The reason why that one was odd was because garden leave usually nullifies awards and commissions. But here they were.

For anyone who isn’t sure what garden leave is — when you hand in your notice in certain professions you are asked to leave the office immediately on paid notice.

So we did what any group of young guys would do in Dublin — drank lots of Guinness until all my questions were answered.

But, the answers left me with more questions —

One important one actually was the very reason that I set up MK Financial Planning Ltd.

Mark's first video studio set up

This was the issue — the bank owned their own life company. They told me that the bank were overcharging their clients by roughly 30%. They went onto explain.

If a client came into the bank for life cover, lets say the price per month was £50 — If that same customer went to an independent adviser for a quote with the exact same company, it would be 30% cheaper.

This didn’t make sense to me, why, how could the bank charge more to their own customers?

Guess what I did within hours of touch down in the UK?

I tested it.

I compared a quote from my bank laptop, to a quote from an independent adviser. In my rush of excitement, I couldn’t spell Mark Knight correctly, I was shaking with anticipation.

All the details were the same, the life company was the same, but the costs were 30% lower through the independent adviser.

You know when you are shocked, concerned, confused and excited at the same time? It doesn’t happen often but this was one of those rabbit in the headlight times.I couldn’t in all good conscience continue with the bank. It was unfair — So I did what any self respecting person would do. I handed in my notice and set up my own independent company –

MK Financial Planning Ltd.

OK, so part of the bonus tip is to create your epiphany story. You would also notice that I included a hero story in there too. This is what all good Hollywood films have.

It is 100% true as well.

That story is much fuller than I would explain to a client, but it shows the client that I have morals. I think clients like that and so it is a story I would use a lot, particularly in the rapport part of meetings, and I started including it in my homework videos I sent to clients pre meeting.

Most of us have an epiphany story and it is really sensible to get it down on paper so you can fine tune it so that –You can bring it out as and when its needed.

You will know when to use it.

Specificity

One of my American coaches told me about how when his son hurt his arm, he took him to a specific doctor over another. That doctor charged more, but he was a specialist in that field.

MK Financial Planning Ltd was a specialist in the field of pensions. We gained 6,000 clients and over 400 5* reviews in a 16 year period.

Mark Knight went on to get three, 2 comma club awards by using sales funnels, the most any financial adviser in the World has had.

When you specialize, you can create systems and processes that are scalable. The amount of times I see Financial Advisers trying to do facebook ads and them not working or working too well is off the charts.

Don’t run before you can walk.

Systems and Processes

Before I understood how to employ these properly, I assumed our close rate at MK Financial was around 80%, possibly higher.

All my figures were based around this but as soon as I got a coach who showed me the light, I realized the close rate at MK Financial Planning was more like 50%.

Big difference

Systemising everything, allowed me to work part time. In Mark Knights final year at MK Financial Planning Ltd, he only worked 2 days per week.

OK, I have to stop doing that.😂

Get A Business Coach

Who has done what you want to do. Great example for me, Mark Knight, was in the early days of MK Financial Planning Ltd, I kept seeing clients who were investing money and buying property and I kept getting FOMO.

So I bought a plot of land, built a house and sold it and made 30k profit. But it took 2 years and I had a psychopath as a builder who just kept lying to me.

I then bought a block of flats development and lost 20k.

At this point I realized I didn’t know what I was doing and I paid 20k for training and coaching.

Within a few years I had a million pound property portfolio and each of my properties were netting me 40% return on investment.Then I did the same with my business and my life improved, my income skyrocketed and my hours plummeted.

Then I did the same with my online business and the same thing happened.

The next question is -

What will you do with these tips?

99% of you reading this post, will do nothing.

1% will take the leap of faith and reach out to me.

If you are in the 1% - Click the link below to follow my Funnel - You will also grab a free download on your way that will help you get more clients!

Click for the funnel

Who Is MK Financial Planning Ltd